Shaping the Narrative: The Value of Historical Assets in Nonprofit Storytelling
Tap Into Your Organization's Archives to Drive Marketing and Engagement Outcomes
Shaping the Narrative: 4 Ways to Use Your Organization’s History in 2024
Are you interested in learning more about how your organization can use historical assets to drive its 2024 marketing strategy?
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Historical documents serve as more than just records of the past — they are valuable assets that allow nearly all organizations — especially nonprofits — to share vibrant stories that build communities and connect with others.
Our history gives us the ability to see where we’ve been, understand where we are and anticipate where we’re going. Consider digitizing your nonprofit’s historical assets not only to preserve your history for future generations, but also for the wealth of marketing and engagement opportunities that these resources hold.
Organizations that tell authentic stories about their history have a greater appeal to potential members, donors and employees.
If your organization’s history is stowed away in storage lockers, cardboard boxes or even simply in the minds of your stakeholders, you are missing out on materials that could be the focal point of your 2024 marketing strategy. And most importantly, access to these stories is a key step for your organization to create high-quality content and narratives that will be usable for years to come.
Storytelling Matters
Download our latest guide to see how you can integrate your history into your organization’s story to achieve success in donor relations, events, workplace culture, recruitment and so much more.
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